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ANJUMAN-I-ISLAM'S

ALLANA INSTITUTE OF MANAGEMENT STUDIES

Approved By AICTE, Government of Maharashtra and Affiliated to University of Mumbai.

Dr. Bernadette D'Silva 

  • Professor & Director Marketing

  • B.Com, D.A.M., M.M.S., M.A., Ph.D., D. Litt.

  • About 

  • Dr. Bernadette D’Silva is a distinguished academician, researcher, and management professional with extensive expertise in Management and Business Strategy. Renowned for her analytical acumen, insightful approach, and leadership skills, she thrives in high-pressure environments, effectively managing multiple deliverables and tight deadlines.

  • Currently serving as the Director of A.I.’s Allana Institute of Management Studies. Before transitioning to academia, as a Professor at Welingkar Institute of Management (Mumbai), she gained industry experience as a Space Marketing Manager at the Indian Express Group of Newspapers,(Mumbai).

  • Academic & Research Contributions

  • Dr. D’Silva specializes in Research Methodology, Strategic Management, Marketing Strategy, Marketing Research, and Brand Management. She has been instrumental in planning and executing curricular and co-curricular initiatives aimed at the holistic development of students, fostering essential skills for their professional success.

  • An accomplished researcher, she has:
     Published over 180 research papers in ABDC-listed, Scopus-indexed, and UGC Care journals.
     Authored case studies and holds a patent.
     Presented research at 100+ national and international conferences.

  • Leadership & Academic Governance

  • Dr. D’Silva is an approved Professor and Director of University of Mumbai for many years and Research Guide at the University of Mumbai. She actively contributes to academia and governance through various leadership roles:

  • Presently an active Member of the Ad-hoc Academic Board of Studies – Management Studies, University of Mumbai.

  • Board member of various management institutes in Mumbai on behalf of the University of Mumbai.

  • Selection committee expert member for faculty appointments at multiple management institutes on behalf of the University of Mumbai.

  • Organizer of Management Development Programs (MDPs), Faculty Development Programs (FDPs), and Academic Conferences.

  • Expert Member on high-level government committees. 

  • Former Treasurer and co-opted member of Association of India Management Schools (AIMS) - Western Zone.

  • With her bawse-level strategic vision, dedication to education, expertise in turnaround strategies, and self-driven hard work, Dr. D’Silva continues to shape the future of management studies, bridging the gap between academia and industry with confidence and impact.

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