ANJUMAN-I-ISLAM'S
ALLANA INSTITUTE OF MANAGEMENT STUDIES
Approved By AICTE, Government of Maharashtra and Affiliated to University of Mumbai.

Dr. Bernadette D'Silva
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Professor & Director Marketing
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B.Com, D.A.M., M.M.S., M.A., Ph.D., D. Litt.
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Email Id: director@aiaims.edu.in
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About
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Dr. Bernadette D’Silva is a distinguished academician, researcher, and management professional with extensive expertise in Management and Business Strategy. Renowned for her analytical acumen, insightful approach, and leadership skills, she thrives in high-pressure environments, effectively managing multiple deliverables and tight deadlines.
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Currently serving as the Director of A.I.’s Allana Institute of Management Studies. Before transitioning to academia, as a Professor at Welingkar Institute of Management (Mumbai), she gained industry experience as a Space Marketing Manager at the Indian Express Group of Newspapers,(Mumbai).
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Academic & Research Contributions
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Dr. D’Silva specializes in Research Methodology, Strategic Management, Marketing Strategy, Marketing Research, and Brand Management. She has been instrumental in planning and executing curricular and co-curricular initiatives aimed at the holistic development of students, fostering essential skills for their professional success.
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An accomplished researcher, she has:
Published over 180 research papers in ABDC-listed, Scopus-indexed, and UGC Care journals.
Authored case studies and holds a patent.
Presented research at 100+ national and international conferences. -
Leadership & Academic Governance
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Dr. D’Silva is an approved Professor and Director of University of Mumbai for many years and Research Guide at the University of Mumbai. She actively contributes to academia and governance through various leadership roles:
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Presently an active Member of the Ad-hoc Academic Board of Studies – Management Studies, University of Mumbai.
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Board member of various management institutes in Mumbai on behalf of the University of Mumbai.
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Selection committee expert member for faculty appointments at multiple management institutes on behalf of the University of Mumbai.
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Organizer of Management Development Programs (MDPs), Faculty Development Programs (FDPs), and Academic Conferences.
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Expert Member on high-level government committees.
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Former Treasurer and co-opted member of Association of India Management Schools (AIMS) - Western Zone.
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With her bawse-level strategic vision, dedication to education, expertise in turnaround strategies, and self-driven hard work, Dr. D’Silva continues to shape the future of management studies, bridging the gap between academia and industry with confidence and impact.
Research Papers
Sr.No.
Name of the Faculty
Title of the Research Paper
Name of the Journal/Conference/
Event /Publisher
Year
Vol/
IssueISSN No
Link
Remark
1
Dr. Bernadette D’Silva
Awareness and Willingness to participate in Domestic Waste Disposal in Mumbai Region
International Journal of Health Sciences, 6(S4).
20-06-2022
Vol 6, Issue 4
ISSN : 2550-696X
Published
2
Dr. Bernadette D’Silva
A Comparison Study on Dining habits and its Impact on The Stress Levels in The City of Mumbai, India
Journal of Positive School Psychology
22/07/2025
2022, Vol. 6, No. 6,
ISSN : 6790-6803
Published
3
Dr. Bernadette D’Silva
Relationship between Student Enrolment in Mentoring Programs and Academic Performance
ABDC; Empirical Economics Letters, 21 (Special Issue 3)
01/11/2022
.
ISSN 1681 8997
Published
4
Dr. Bernadette D’Silva
To Examine the portfolio evaluation
Allana Institute of Management Studies- Conference
3-4 March 2023
.
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Published
2023 - 2024
Sr.No.
Name of the Faculty
Title of the Research Paper
Name of the Journal/Conference/
Event /Publisher
Year
Vol/
IssueISSN No
Link
Remark
1
Dr. Bernadette D’Silva
Work Life Balance on Empowerment of Married Working Women in India – An Overview
Rabindra Bharti University, Journal of Economics
2024
XVII
0975-802X – UGC Care Listed
..
Published
2
Dr. Bernadette D’Silva
Sipca India Limited- A Turnaround Case Study
UGC CARE (GROUP 1); Anvesak
July- Dec 2023
Vol 53; No 2
ISSN No: 0378-4568
Published
3
Dr. Bernadette D’Silva
A comparative analysis of working employees
Global Conference in Management
30th 09 2023
.
ISBN No: 978-93-91044-94-7
Published
4
Dr. Bernadette D’Silva
InnoServ Solutions Pvt. Ltd:
Teaching Cases: A Compendium.
2023
.
.
Published
2022 - 2023
Sr.No.
Name of the Faculty
Title of the Research Paper
Name of the Journal/Conference/
Event /Publisher
Year
Vol/
IssueISSN No
Link
Remark
1
Dr. Bernadette D’Silva
To study effect of online education on students with reference to higher education
Rabindra Bharti University, Journal of Economics
January - June 2022
Vol.26 No.3 (2022)
0972 3541 -
2
Dr. Bernadette D’Silva
To Investigate Exam Anxiety Among Management Students During online examinations.
"Scopus (Q2) and
UGC Approved
Journal No:
49023"2022
Vol. 6 No. 2 (2022)
2717-7564
Published
3
Dr. Bernadette D’Silva
An Empirical Study on the Effects of Chewing Gum on Youth Smoking Cessation
International Journal of Health Sciences (IJHS) 6(S3), 3083–3096.
19-04-2022
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2550-696X
Published
4
Dr. Bernadette D’Silva
The impact of COVID-19 on small businesses, with the importance of performance and innovation as a mediating factor.
International Journal of Health Sciences (IJHS) Vol 6 No. S1
27-04-2022
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2550-696X
Published
2021 - 2022
Dr. Bernadette D’Silva
5
A STUDY ON RELATIONSHIP BETWEEN EMPLOYEE MOTIVATION, JOB SATISFACTION AND EMPLOYEE ENGAGEMENT
AIAIMS RESEARCH JOURNAL
JAN-JUN 2023
VOL. XIII, ISSUE 1
0976-2507
Published
5
Dr. Bernadette D’Silva
A Reflection of Transformational Leadership on the sustainability
Allana Institute of Management Studies- Conference
3-4 March 2023
.
ISBN : 978-93-83003-09-10
Link
Remark
6
Dr. Bernadette D’Silva
Awareness and Willingness to participate in Domestic Waste Disposal in Mumbai Region
Allana Institute of Management Studies- Conference
3-4 March 2023
.
ISBN : 978-93-83003-09-11
..
Published
7
Dr. Bernadette D’Silva
A Comparison Study on Dining habits and its Impact on The Stress Levels in The City of Mumbai, India
SANSMARAN Management Research Journal
Jan-Dec 2022
.
ISSN : 2278-7801
Published
8
Dr. Bernadette D’Silva
Relationship between Student Enrolment in Mentoring Programs and Academic Performance
SANSMARAN Management Research Journal
01/11/2023
ISSN : 2278-7802
Published
9
Dr. Bernadette D’Silva
To Examine the portfolio evaluation
AICTE-sponsored International Conference on Emerging Technologies and
Circular Economy, Apeejay School of management, dwarka26-27 May 2023
.
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Published
5
Dr. Bernadette D’Silva
To Determine the level of support you receive at workplace
Changing Business Pratices in Current Environment
30-Apr-22
.
978-81-928925-7-3
6
Dr. Bernadette D’Silva
An Analysis of Family Stress & its effect
on HealthChanging Business Practices in Current Environment
01/05/2022
..
978-81-928925-7-4
Published
7
Dr. Bernadette D’Silva
A study of perception and expectation of
generationChanging Business Practices in Current Environment
02/05/2022
..
978-81-928925-7-5
Published
8
Dr. Bernadette D’Silva
A Study of Job Satisfaction among employees in Private Educational Institutes.
International Journal of Mechanical Engineering
2021
Vol. 6 No. 3
SSN 0974 5823 -
Published
9
Dr. Bernadette D’Silva
A Study on Relationship Between Employee Motivation, Job Satisfaction and Employee Engagement
AIAIMS Research Journal
Jan-Dec 2022
Vol XII, Issue 1
0976-2507
Published
10
Dr. Bernadette D’Silva
E-cigarette Impact on Human Health
AIAIMS Research Journal
Jan-Dec 2022
Vol XII, Issue 1
0976-2508
Published
11
Dr. Bernadette D’Silva
Impact of Divorce on Extended Family
AIAIMS Research Journal
Jan-Dec 2022
Vol XII, Issue 1
0976-2509
Published
12
Dr. Bernadette D’Silva
A Study on Customer Satisfaction in Telecommunication Industry
AIAIMS Research Journal
2022
Vol XII, Issue 1
0976-2510
Published
13
Dr. Bernadette D’Silva
Buying Behaviour of Customer Through Online Shopping Platform in Apparels Category
AIAIMS Research Journal
Jan-Dec 2022
Vol XII, Issue 1
0976-2511
Published
14
Dr. Bernadette D’Silva
Study of Customers Preference Of 125cc Motorcycle in Mumbai: An Empirical Research
AIAIMS Research Journal
Jan-Dec 2022
Vol XII, Issue 1
0976-2512
Published